BoardU

ROLE

UX Designer

CLIENT

Academic Project

TIMELINE

2025–2026

OVERVIEW

Snowboard equipment setup is technical, but beginners are often asked to make decisions before they understand binding angles, stance width, or board flex.

BoardU turns rider experience and preferences into a guided setup and personalized recommendation, while connecting people who rent, sell, and share gear and conditions.

The product replaces guesswork with a clear, self-directed flow that helps first-time riders prepare with more confidence.

RESULTS

4

Core Product Screens

1

Guided Setup Flow

PROBLEM

How might we make snowboard setup and rental understandable for people who do not yet speak the technical language?

Beginners often guess or rely entirely on whoever is working at the rental counter. That inconsistency can produce an uncomfortable setup and a poor first experience on the mountain.

RESEARCH

I mapped the rental journey and identified the knowledge gaps around experience level, stance, binding angles, and flex. Those decisions became the structure of the guided flow.

BRAND & STYLE

The identity began with a snowflake and evolved into an interlocking community ring, combining winter geometry with people connected around a shared experience.

LOW FIDELITY

Wireframes map rider information, experience level, setup preferences, and the path to a recommended board and binding configuration.

HIGH FIDELITY

The final mobile experience turns technical settings into visual choices, clear explanations, and next steps that beginners can complete independently.

PROTOTYPE

An interactive flow tested whether users could move from profile setup to a recommendation without outside help or specialist vocabulary.

IMPLEMENTATION

A technical setup translated into a guided mobile experience.

I defined the information architecture, interaction states, recommendation logic, and visual system, then documented the end-to-end rental and community experience.

LAUNCH

The academic prototype brought onboarding, personalized setup, rental, resale, and community conditions into one coherent product direction.

WHAT I LEARNED

Designing for accessibility starts with identifying the real knowledge gap. The project showed how visual communication can turn technical instruction into a confident, self-directed experience.

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