Role
Brand Designer
Client
La Culla
La Culla
Branding
La Culla
Branding
OVERVIEW.
As a graphic design intern, I help developed the brand's visual identity, creating logo concepts and packaging designs, and producing social media content for RedNote to support product launches.
As a graphic design intern, I help developed the brand's visual identity, creating logo concepts and packaging designs, and producing social media content for RedNote to support product launches.
LOGO EXPLORATION.
I developed multiple logo directions based on the brand's identity — combining the initials "L" and "C" with motifs drawn from the brand's aromatherapy aesthetic: candle flames, botanical forms, and organic curves. Each option explored a different balance between elegance and approachability.
I developed multiple logo directions based on the brand's identity — combining the initials "L" and "C" with motifs drawn from the brand's aromatherapy aesthetic: candle flames, botanical forms, and organic curves. Each option explored a different balance between elegance and approachability.
PACKAGING & BRAND MATERIALS..
PACKAGING & BRAND
