Role
Brand & Visual Design
Project Type
Academic Rebranding Project
Winter-Equipment
Rebranding
Winter-Equipment
Rebranding
OVERVIEW.
Salomon Rebranding is a visual identity project that reimagines the outdoor sports brand through a more energetic, contemporary, and winter-focused design system.
Salomon Rebranding is a visual identity project that reimagines the outdoor sports brand through a more energetic, contemporary, and winter-focused design system.
Inspired by snowboarding culture and alpine environments, the project combines a redesigned logo, bold colors, dynamic graphics, and campaign applications to create a cohesive identity across physical and digital touchpoints.
LOGO EXPLORATION.
I developed the rebranding concept from visual research and logo exploration through the final identity system and campaign applications.
The redesigned mark combines the letter “S” from Salomon with the shape of snowboard goggles and a winter sports helmet.
I developed the rebranding concept from visual research and logo exploration through the final identity system and campaign applications.
The redesigned mark combines the letter “S” from Salomon with the shape of snowboard goggles and a winter sports helmet.
BRAND IDENTITY SYSTEM
The final identity gives Salomon a more youthful, energetic, and visually distinctive presence while maintaining a strong connection to outdoor performance.
The curved logo, bold color contrasts, and motion-inspired graphic elements create a flexible system that can be consistently applied across campaigns, digital platforms, equipment, and retail environments.
The final identity gives Salomon a more youthful, energetic, and visually distinctive presence while maintaining a strong connection to outdoor performance.
The curved logo, bold color contrasts, and motion-inspired graphic elements create a flexible system that can be consistently applied across campaigns, digital platforms, equipment, and retail environments.
